01
From Apple, not estimates
Installs, sales and proceeds per territory, straight from your daily SALES reports. No third-party panel data.
Every storefront.
One map.
App Store Connect knows exactly where your installs come from. Ads Manager puts that on a map, next to where your ads run, so you can spot the market that converts before you spend another euro.
02
Your targets ringed in
The countries your Meta campaigns target are highlighted, so you see at a glance whether the money and the installs are in the same place.
03
Cached forever
Apple never changes a published daily report, so each day is downloaded once and kept on your device.
Getting installs by country without Ads Manager
You can do it by hand. In App Store Connect, open Sales and Trends, choose Units, and filter or group by Territory. For anything beyond a quick look, download the daily Sales report: each row has a Country Code, a Product Type Identifier and Units.
A first-time iPhone or iPad download has product type 1, 1F or 1T (F1 for a Mac app). Updates (7, 7F, 7T) and re-downloads (3, 3F, 3T) aren't new users, so leave them out. Sum the install rows by country and you have your storefront split.
That's manageable for one day. For ninety days across fifty countries, next to ad spend, it's a job for software.
What to look for
- Organic pockets. Countries with steady installs and no ads are cheap places to test, and often convert well on paid traffic too.
- Spend without installs. A targeted country with no movement in installs is the first place to cut.
- Proceeds per install. Two countries with the same CPI can have very different revenue per user. Scale where both line up.
- Language. A strong market that isn't localised yet is a candidate for a translated store listing before more spend.
Pair the map with per-campaign lift to see not just where installs are, but which ones the ads created.
Questions
Which App Store Connect permissions do I need?
An API key with the Sales and Reports role (or higher). Ads Manager uses it to download daily sales reports and to list your apps.
How fresh is the data?
Apple publishes each day's sales report the following day, usually in the morning Pacific time. The most recent day can lag a little.
Does it include Mac and iPad installs?
Yes. Sales reports include every platform your app ships on, and first-time downloads on any device count as installs.
Know what's working.
Free for one app and one ad account. Every Pro feature free for 14 days.